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Video

81 Percent of Marketers Optimize Social Video for Mobile Infographic
ilawmarketing.com

  Much like the golden age of Hollywood, new advances in technology have cleared the path for today’s golden age of online video, empowering brands and small businesses alike to create video content like never before. However, unlike the 1930s, when new audio and filming improvements ushered us out of the silent film era, today […]

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How Can Small Businesses/Websites Compete with Big Players in SEO? – Whiteboard Friday
ilawmarketing.com

https://moz.com/blog/small-businesses-websites-compete-big-players-seo-whiteboard-friday It may seem like an impossible uphill battle to compete with big sit…

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How Create an SEO strategy 2017 – Whiteboard Friday
ilawmarketing.com

https://moz.com/blog/craft-remarkable-seo-strategy-2017-whiteboard-friday From understanding the big-picture search trends to making sure your SEO goals jive with your CEO’s goals, there’s a lot to consider when planning for 2017. Next year promises to be huge for our industry, and in today’s Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail […]

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Intro to SEO
ilawmarketing.com

Moz’s Intro to SEO provides a high level overview of how Search Engine Optimization (SEO) works. Whether you plan on doing SEO yourself or hiring an agency, this 1-hour class covers the basics. Learn the terminology, tools, and processes you need to get started. http://try.moz.com/intro-to-seo-for-beginners-bootcamp/

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Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore – Whiteboard Friday
ilawmarketing.com

https://moz.com/blog/weird-crazy-myths-about-link-building-in-seo-you-should-probably-ignore-whiteboard-friday The rules of link building aren’t always black and white, and getting it wrong can sometimes result in frustrating consequences. But where’s the benefit in following rules that don’t actually exist? In today’s Whiteboard Friday, Rand addresses eight of the big link building myths making their rounds across the web.

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The 10 Types of Content That Work Best for SEO – Whiteboard Friday
ilawmarketing.com

https://moz.com/blog/the-ten-types-of-content-that-work-best-for-seo-whiteboard-friday After analyzing hundreds of over the past few weeks, Rand has identified the 10 distinct content types that work best for SEO and classified which formats are suited for certain queries. In today’s Whiteboard Friday, he explains those content types and how to use them to satisfy searcher intent, match them to the right […]

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How to Use One-to-One Video to Make People Swoon
ilawmarketing.com

  According to research from Nielsen, we trust people nearly twice as much as we trust companies and organizations. This is why you see so much advice and counsel out there to “humanize” your content and your social media. When doing so, you gain a built-in advantage in trust and persuasion, provided you are not […]

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