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Marketing

The Formula to Calculate Content Marketing ROI
ilawmarketing.com

  With content marketing becoming more and more ingrained in companies of all sizes and types, it’s only natural that executives are starting to increase scrutiny of content marketing budgets and expenditures. Like social media, content marketing is by no means free. As Charlene Li once said, “It’s not inexpensive; it’s just different expensive.” If […]

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Power of Google Plus, Analyzes Content Marketing Practices, Supportive Business Tech, and Exciting Legal Forums
ilawmarketing.com

Tampa, FL (Law Firm Newswire) April 24, 2014 – In 2014’s March/April Issue, BLF helps legal professionals tone and strengthen their marketing approach with new services, tools and tactics. In this issue’s feature, “The Strength of Google Plus,” James Ambroff-Tahan draws focus to the surprising power of the once-struggling social network. Integration with the world’s […]

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Mailchimp’s Marketing Automation Tools Could Offer Big Benefits to Law Firms
ilawmarketing.com

San Francisco, CA (Law Firm Newswire) January 12, 2015 – The latest issue of Bigger Law Firm magazine explores technological trends and tools that law firms can use to market to their clients online. BLF enables attorneys to keep their online marketing strategy in line with the latest developments in the industry. In this issue, […]

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An A-to-Z Guide to Google Analytics for Content Marketers
ilawmarketing.com

In many ways, analytics are what makes the world go ’round—particularly in the data-driven environment that we’re now living in. According to Forbes, more data was created during the last two years than in all of the time in human history leading up to it combined. That’s a terrific position to be in if you’re […]

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Greatest Misconception in Content Marketing Whiteboard Friday
ilawmarketing.com

It’s probably pretty clear to everyone that content marketing takes time, but there’s a common misconception in just how much time. In today’s Whiteboard Friday, Rand warns us of an overly optimistic mindset, and shows us how things really (usually) end up happening.

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6 Legal Marketing Questions: One Size Does Not Fit All
ilawmarketing.com

  When you’re starting to develop your strategies for legal marketing, you’ll find all kinds of opinions online that make it sound like there’s only one way for your firm to be if you want to be successful.  Only one design aesthetic, only one right way to talk to clients, only one right way to […]

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7 Tasks in 7 Days to Improve SEO Performance
ilawmarketing.com

There’s no easy button in SEO, but we put together a list of seven tasks you can complete in seven days to give you site’s SEO a jump start.

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