HERE0:3

Content

The Formula to Calculate Content Marketing ROI
ilawmarketing.com

  With content marketing becoming more and more ingrained in companies of all sizes and types, it’s only natural that executives are starting to increase scrutiny of content marketing budgets and expenditures. Like social media, content marketing is by no means free. As Charlene Li once said, “It’s not inexpensive; it’s just different expensive.” If […]

37
Like
Read Later
Who Should Be in Charge of Producing Content?
ilawmarketing.com

  When it comes to creating content, most companies leave it entirely to a small team to manage everything. What those companies may not realize, though, is that there’s a two-in-one benefit that accompanies engaging your entire organization in the content creation process: Your content quality skyrockets, and so does employee satisfaction. At PowerPost, each […]

65
Like
Read Later
5 Tips to Rebuild Your Content Strategy from Scratch
ilawmarketing.com

  Quality content has solidified itself as a key ingredient in today’s marketing mix. It’s getting harder by the day for businesses to thrive without a good strategy in place. In fact, studies have shown that roughly 75 percent of marketers are currently increasing their budget for content marketing. As effective as it can be for […]

92
Like
Read Later
Power of Google Plus, Analyzes Content Marketing Practices, Supportive Business Tech, and Exciting Legal Forums
ilawmarketing.com

Tampa, FL (Law Firm Newswire) April 24, 2014 – In 2014’s March/April Issue, BLF helps legal professionals tone and strengthen their marketing approach with new services, tools and tactics. In this issue’s feature, “The Strength of Google Plus,” James Ambroff-Tahan draws focus to the surprising power of the once-struggling social network. Integration with the world’s […]

31
Like
Read Later
Lawyers Should Blog to Stand Out Online
ilawmarketing.com

Lawyers should blog if they want to stand out from their competitors online, says Kevin O’Keefe, founder and CEO of LexBlog, a company which works with lawyers to develop their presence on the web. By sharing content online, lawyers can better showcase their knowledge, connect with others in their field, and ultimately become a thought […]

19
Like
Read Later
An A-to-Z Guide to Google Analytics for Content Marketers
ilawmarketing.com

In many ways, analytics are what makes the world go ’round—particularly in the data-driven environment that we’re now living in. According to Forbes, more data was created during the last two years than in all of the time in human history leading up to it combined. That’s a terrific position to be in if you’re […]

39
Like
Read Later
How to Make Sure Your Content Gets Seen
ilawmarketing.com

  This may be the best content marketing integration I’ve experienced. And that’s an increasingly important topic, as content marketers fret about how to get eyeballs and ear holes to their creations. Should they use social? Search? Ads? Influencers? All have their merit. But the very BEST way to make sure your content gets seen […]

13
Like
Read Later