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Why Superlatives May Not Be So Super
ilawmarketing.com

“Get to the Point” has previously preached that specificity enhances credibility. In fact, I’m working on a cross-stitch with this aphorism to place on the office wall. Using an unsupported superlative flouts this rule. Ugly, Uglier, Ugliest A superlative is used to express the highest degree of a quality. “Magnificent”, “outstanding” and “unrivaled” are superlatives. […]

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How Influencers Can Improve Every Step of Your Sales Cycle
ilawmarketing.com

It’s old news that influencer marketing can drive brand awareness and spike sales. But what makes this post stick out above any another marketing post about influencer marketing is that I’m about to dive in and explain how your brand can use influencer marketing tactics through the whole sales cycle and to improve customer experience. After […]

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How to Use One-to-One Video to Make People Swoon
ilawmarketing.com

  According to research from Nielsen, we trust people nearly twice as much as we trust companies and organizations. This is why you see so much advice and counsel out there to “humanize” your content and your social media. When doing so, you gain a built-in advantage in trust and persuasion, provided you are not […]

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6 Legal Marketing Questions: One Size Does Not Fit All
ilawmarketing.com

  When you’re starting to develop your strategies for legal marketing, you’ll find all kinds of opinions online that make it sound like there’s only one way for your firm to be if you want to be successful.  Only one design aesthetic, only one right way to talk to clients, only one right way to […]

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5 Tips to Rebuild Your Content Strategy from Scratch
ilawmarketing.com

  Quality content has solidified itself as a key ingredient in today’s marketing mix. It’s getting harder by the day for businesses to thrive without a good strategy in place. In fact, studies have shown that roughly 75 percent of marketers are currently increasing their budget for content marketing. As effective as it can be for […]

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Step By Step Guide: Making Facebook Work For Your Firm
ilawmarketing.com

Facebook can seem a little bit daunting if you’re not used to it.  While some law firms dove happily into Facebook and used it as a tool easily, not everyone has the same amount of internet familiarity.  If your law firm has been hesitant to jump into Facebook because you’re not sure what it’s all […]

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Five Things That Slow Growth in a Law Firm
ilawmarketing.com

Many lawyers who own their own firms are frustrated by a lack of growth compared to other firms. I often hear “It’s too hard,” “That firm has a secret sauce,” “They get better cases” or “Law firms that grow quickly must be doing something underhanded.” None of that is true — except maybe the secret […]

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