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A Lawyer’s Guide to Conversion Rate Optimization
ilawmarketing.com

Conversion rate optimization, or CRO, is a process by which you enhance your visitors’ website experience to convert more leads. CRO is an extensive practice that consists of a variety of skills, including copywriting, design and analytics. Your ability to compose persuasive copy has a significant effect on conversion rates. Layout also has such an […]

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Cybersecurity, Google AMP and What Went Right in 2016 in the Latest Bigger Law Firm Magazine
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San Francisco, CA (Law Firm Newswire) January 19, 2017 – Bigger Law Firm magazine is back with another issue packed with technology and online marketing analysis through the lens of the legal industry. In the feature article, Ryan Conley presents a retrospective of the top cybersecurity stories of 2016 and finds the hidden details that […]

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Artificial Intelligence, Virtual Reality, and the Future of Law: This Month in Bigger Law Firm Magazine
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BLF Magazine: The Artificial Intelligence Issue San Francisco, CA (Law Firm Newswire) March 20, 2017 – Bigger Law Firm magazine delivers another issue jam-packed with in-depth stories on the intersection of law, technology, and marketing. In this month’s feature story, Roxanne Minott reports that artificial intelligence and machine learning are beginning to take hold in […]

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Lawyers Should Blog to Stand Out Online
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Lawyers should blog if they want to stand out from their competitors online, says Kevin O’Keefe, founder and CEO of LexBlog, a company which works with lawyers to develop their presence on the web. By sharing content online, lawyers can better showcase their knowledge, connect with others in their field, and ultimately become a thought […]

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Why Superlatives May Not Be So Super
ilawmarketing.com

“Get to the Point” has previously preached that specificity enhances credibility. In fact, I’m working on a cross-stitch with this aphorism to place on the office wall. Using an unsupported superlative flouts this rule. Ugly, Uglier, Ugliest A superlative is used to express the highest degree of a quality. “Magnificent”, “outstanding” and “unrivaled” are superlatives. […]

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Understanding Blockchains
ilawmarketing.com

Blockchains — a sort of digital ledger best known for powering the bitcoin digital currency — have been getting a lot of attention from lawyers for their potential to change how people transact. Specifically, there are a number of software projects aimed at applying blockchains to create self-executing “smart contracts” (or at least trying to). Lawyers often […]

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Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? – Whiteboard Friday
ilawmarketing.com

https://moz.com/blog/landing-page-seo-conversion-or-both-whiteboard-friday What’s more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today’s Whiteboard Friday, you’ll be better equipped to decide whether your site should opt for an SEO focus, a conversion focus, or a strategic […]

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