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How to Delete a Google My Business Listing
ilawmarketing.com

Posted by MiriamEllis “How do I delete a Google listing?” is an FAQ on local SEO forums — and it represents an oversimplification of a complicated and multifaceted issue. The truth is, simple deletion is seldom the answer. Rather, most events that arise in the course of doing business require knowing which steps to take […]

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Which HTML5 Elements Are Important for WordPress SEO?
ilawmarketing.com

  HTML5, the most recent HTML version, has been around for a few years now (though it was the first major HTML update in 14 years). However, there are still some mysteries about how it differs from previous HTML versions as well as some misconceptions about how HTML5 elements impact SEO. If you use a […]

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6 Branding Mistakes Your Law Firm Should Avoid
ilawmarketing.com

Whenever a law firm tries to create or define its brand online, there are some risks involved.  Over 30 percent of law firm marketing professionals say that they are dedicating energy to re-branding efforts for their law firm this year.  If you’re one of them, you need to know which pitfalls are most likely to […]

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A Lawyer’s Guide to Conversion Rate Optimization
ilawmarketing.com

Conversion rate optimization, or CRO, is a process by which you enhance your visitors’ website experience to convert more leads. CRO is an extensive practice that consists of a variety of skills, including copywriting, design and analytics. Your ability to compose persuasive copy has a significant effect on conversion rates. Layout also has such an […]

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Lawyers; How To Manage Difficult Clients
ilawmarketing.com

Given that many lawyers start their careers reviewing documents for months on end, it’s no surprise that interacting with clients can seem like an important milestone and a welcome reprieve from living in the doc review den. But once you start interacting with clients you realize you now have a whole new problem: And that […]

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Five Things to Ask Before You Say Yes to a Speaking Gig
ilawmarketing.com

Most professionals have a complicated relationship with public speaking — particularly if it is a good business development opportunity. On the one hand, you’re pretty sure you want this gig. It could be the start of something good for your practice. On the other, it can be darn intimidating to stand up in front of a […]

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LinkedIn Long-Form Posts can Help Lawyers According to the Bigger Law Firm magazine
ilawmarketing.com

Tampa, FL (Law Firm Newswire) December 18, 2014 – Featured in the latest issue of Bigger Law Firm (BLF) magazine is a series of seriously helpful articles to help a busy law firm grab hold of new and promising developments. Find out how a law firm can maximize its exposure by using LinkedIn’s newest and […]

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