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Practice Management

How to Write an Exceptional Creative Brief
ilawmarketing.com

You’re brilliant and creative with the best writers on your team. Do you really need to develop a creative brief? The short answer is “yes.” A creative brief is more than an outline for you and your client. It shapes and directs your creative work while enticing your clients and managing their expectations. A creative […]

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Style Guides: Maintaining a Healthy Relationship Between Creator and Content
ilawmarketing.com

Most of us have a generally good grasp of English usage and punctuation. The problem is that some usage and punctuation errors are so subtle and pervasive that we are tricked into thinking they are correct. Additionally, language use is constantly evolving, and thanks to the internet, it changes faster than ever. Throw in wrinkles […]

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