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Networking

Lawyers; How To Manage Difficult Clients
ilawmarketing.com

Given that many lawyers start their careers reviewing documents for months on end, it’s no surprise that interacting with clients can seem like an important milestone and a welcome reprieve from living in the doc review den. But once you start interacting with clients you realize you now have a whole new problem: And that […]

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Five Things to Ask Before You Say Yes to a Speaking Gig
ilawmarketing.com

Most professionals have a complicated relationship with public speaking — particularly if it is a good business development opportunity. On the one hand, you’re pretty sure you want this gig. It could be the start of something good for your practice. On the other, it can be darn intimidating to stand up in front of a […]

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Win a Ticket + Lodging to MozCon 2017 On Us!
ilawmarketing.com

Posted by Danielle_Launders That’s right! We’re bringing back our MozCon contest where you, our community, can submit your creative entries for a chance to come to MozCon 2017 for free! Last year we had so many impressive and deserving entries, it was hard to choose just one… which is why this year there will be […]

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Client Dinners That Make Your Business Pop
ilawmarketing.com

A client appreciation dinner is a beautiful thing. There’s food and wine and balloons and maybe a small token of appreciation. Somebody makes a speech that mentions “paradigm shift” 31 times and everyone falls asleep. Sometime between the main course and the cheesecake, the phones come out. Then, one by one, the whole room checks […]

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Avoiding Dining Table Faux Pas
ilawmarketing.com

You’ve spent the whole conference trying to get close to that potential business source, and you’re finally going to sit together at a banquet table. Or maybe a meal at a fancy restaurant is part of the interview process at the new firm you’re trying to join. Are you attending a formal-dress event thrown by […]

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How Influencers Can Improve Every Step of Your Sales Cycle
ilawmarketing.com

It’s old news that influencer marketing can drive brand awareness and spike sales. But what makes this post stick out above any another marketing post about influencer marketing is that I’m about to dive in and explain how your brand can use influencer marketing tactics through the whole sales cycle and to improve customer experience. After […]

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