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SEO

How Create an SEO strategy 2017 – Whiteboard Friday
ilawmarketing.com

https://moz.com/blog/craft-remarkable-seo-strategy-2017-whiteboard-friday From understanding the big-picture search trends to making sure your SEO goals jive with your CEO’s goals, there’s a lot to consider when planning for 2017. Next year promises to be huge for our industry, and in today’s Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail […]

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What Does an SEO Do In Their Day-to-Day Work? – Whiteboard Friday
ilawmarketing.com

There’s a common misconception that SEO is a “one and done” task — that you clean up and optimize a site, and once that’s done, you can focus your efforts elsewhere. There’s so much more to the day-to-day work of an SEO, though, and in today’s Whiteboard Friday, Rand walks us through those ongoing parts […]

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Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore – Whiteboard Friday
ilawmarketing.com

https://moz.com/blog/weird-crazy-myths-about-link-building-in-seo-you-should-probably-ignore-whiteboard-friday The rules of link building aren’t always black and white, and getting it wrong can sometimes result in frustrating consequences. But where’s the benefit in following rules that don’t actually exist? In today’s Whiteboard Friday, Rand addresses eight of the big link building myths making their rounds across the web.

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What Every Attorney Needs To Know About Law Firm SEO: Part I
ilawmarketing.com

In this hour-long webinar, you’ll get a comprehensive overview of law firm SEO that will show you how your potential clients are using the internet to find you, as well as debunking myths about SEO that often get attorneys into trouble. We’ll also show you what to look out for in SEO providers so that […]

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7 Tasks in 7 Days to Improve SEO Performance
ilawmarketing.com

There’s no easy button in SEO, but we put together a list of seven tasks you can complete in seven days to give you site’s SEO a jump start.

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What Happens When You Try to Cheat Google
ilawmarketing.com

People and companies go to great lengths to be valued by Google. Can you blame them, though? Studies show that ranking first in Google will net you 33 percent of the traffic for a given keyword. After that, it drops to 18 percent for the second ranking. But if you’re thinking about finding ways to work […]

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No, Paid Search Audiences Won’t Replace Keywords
ilawmarketing.com

Posted by PPCKirk I have been chewing on a keyword vs. audience targeting post for roughly two years now. In that time we have seen audience targeting grow in popularity (as expected) and depth. “Popularity” is somewhat of an understatement here. I would go so far as to say that I’ve heard it lauded in […]

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