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Marketing

6 Legal Marketing Questions: One Size Does Not Fit All
ilawmarketing.com

  When you’re starting to develop your strategies for legal marketing, you’ll find all kinds of opinions online that make it sound like there’s only one way for your firm to be if you want to be successful.  Only one design aesthetic, only one right way to talk to clients, only one right way to […]

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Linkedin Lead Gen Forms VS Facebook Lead Ads: 6 Differences You Need to Know to Collect More Leads With Native Lead Generation Ads – LeadsBridge
ilawmarketing.com

Want to collect more leads? Have you thought about using native lead generation ads on Facebook and Linkedin to boost lead generation? A “native lead generation ad” is a type of ad specifically designed to collect leads designed into the social network – the same platform that provides the ads. Facebook rolled out the Lead […]

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6 Branding Mistakes Your Law Firm Should Avoid
ilawmarketing.com

Whenever a law firm tries to create or define its brand online, there are some risks involved.  Over 30 percent of law firm marketing professionals say that they are dedicating energy to re-branding efforts for their law firm this year.  If you’re one of them, you need to know which pitfalls are most likely to […]

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8 Tips For Legal Marketing Plans
ilawmarketing.com

Sometimes, writing out a marketing plan is something that attorneys dread.  Many solo practitioners report that they do marketing on an ad hoc basis rather than implementing a specific step by step scheduled plan.  If you want to organize your firm’s marketing ideas into a plan this year, this is the right article to read.  […]

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3 Crazy Account-Based Marketing Campaigns That Actually Worked
ilawmarketing.com

B2B companies have an attention problem. As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. They’re going through the motions, and their results are suffering as a result. Last year, Econsultancy reported that only 22 percent of companies were satisfied […]

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How to Delete a Google My Business Listing
ilawmarketing.com

Posted by MiriamEllis “How do I delete a Google listing?” is an FAQ on local SEO forums — and it represents an oversimplification of a complicated and multifaceted issue. The truth is, simple deletion is seldom the answer. Rather, most events that arise in the course of doing business require knowing which steps to take […]

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How to Use Paid Targeting to Align with Your Customer Profiles
ilawmarketing.com

No, “customer profiling” doesn’t involve mugshots or lineups. It’s your best best for figuring out who the heck your consumer is and how you’re going to find them. Takeaways Successful customer profiling goes beyond demographic data to include specific audience motivators and barriers. A how-to guide from our friends at Help Scout offers a road […]

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