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Growth Hacking

Five Things That Slow Growth in a Law Firm
ilawmarketing.com

Many lawyers who own their own firms are frustrated by a lack of growth compared to other firms. I often hear “It’s too hard,” “That firm has a secret sauce,” “They get better cases” or “Law firms that grow quickly must be doing something underhanded.” None of that is true — except maybe the secret […]

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How Much Does It Cost to Start a Law Firm?
ilawmarketing.com

Do you have $500? Good. You’re the proud owner of a new law firm! (Seriously, congratulations.) Thanks mostly to the spate of technology advances made possible by cloud services, it is cheaper to practice law than ever before, because lawyers can virtualize much of what they do. That means if you’re willing to bootstrap the […]

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Power of Google Plus, Analyzes Content Marketing Practices, Supportive Business Tech, and Exciting Legal Forums
ilawmarketing.com

Tampa, FL (Law Firm Newswire) April 24, 2014 – In 2014’s March/April Issue, BLF helps legal professionals tone and strengthen their marketing approach with new services, tools and tactics. In this issue’s feature, “The Strength of Google Plus,” James Ambroff-Tahan draws focus to the surprising power of the once-struggling social network. Integration with the world’s […]

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Study Shows Yelp Is Most Trusted by Lawyer-Seekers, but Does That Convert to Web Traffic for Law Firms?
ilawmarketing.com

San Francisco, CA (Law Firm Newswire) August 8, 2014 – A recent study released by Software Advice showed an interesting trend. Consumers needing an attorney trust Yelp more than any other website, including traditional lawyer-specific directories. There is more to learn behind any numbers, and Custom Legal Marketing Lab decided to dig a little deeper […]

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Why Superlatives May Not Be So Super
ilawmarketing.com

“Get to the Point” has previously preached that specificity enhances credibility. In fact, I’m working on a cross-stitch with this aphorism to place on the office wall. Using an unsupported superlative flouts this rule. Ugly, Uglier, Ugliest A superlative is used to express the highest degree of a quality. “Magnificent”, “outstanding” and “unrivaled” are superlatives. […]

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6 Branding Mistakes Your Law Firm Should Avoid
ilawmarketing.com

Whenever a law firm tries to create or define its brand online, there are some risks involved.  Over 30 percent of law firm marketing professionals say that they are dedicating energy to re-branding efforts for their law firm this year.  If you’re one of them, you need to know which pitfalls are most likely to […]

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Step By Step Guide: Making Facebook Work For Your Firm
ilawmarketing.com

Facebook can seem a little bit daunting if you’re not used to it.  While some law firms dove happily into Facebook and used it as a tool easily, not everyone has the same amount of internet familiarity.  If your law firm has been hesitant to jump into Facebook because you’re not sure what it’s all […]

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