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Content Marketing

The 10 Types of Content That Work Best for SEO – Whiteboard Friday
ilawmarketing.com

https://moz.com/blog/the-ten-types-of-content-that-work-best-for-seo-whiteboard-friday After analyzing hundreds of over the past few weeks, Rand has identified the 10 distinct content types that work best for SEO and classified which formats are suited for certain queries. In today’s Whiteboard Friday, he explains those content types and how to use them to satisfy searcher intent, match them to the right […]

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Greatest Misconception in Content Marketing Whiteboard Friday
ilawmarketing.com

It’s probably pretty clear to everyone that content marketing takes time, but there’s a common misconception in just how much time. In today’s Whiteboard Friday, Rand warns us of an overly optimistic mindset, and shows us how things really (usually) end up happening.

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Don’t Ignore Your Blog: 8 Reasons to Keep Blogging
ilawmarketing.com

While over half of attorneys today are maintaining at least one blog for marketing or search engine optimization purposes, not everyone sees the virtues in continuing to blog.  After you’ve maintained a blog for a year or more, you may be struggling to develop new content and you may be unsure of whether you’re still […]

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4 Telling Trends That Predict the Future of Content Marketing
ilawmarketing.com

If the last twenty years is any indication, the future poses significant challenges for marketers, especially in terms of content creation. From the mid-90s, when the internet was a novelty, to now, with our constant connection to technology, disruption has been the name of the game. Marketers have had to continually shift to keep up […]

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How to Write an Exceptional Creative Brief
ilawmarketing.com

You’re brilliant and creative with the best writers on your team. Do you really need to develop a creative brief? The short answer is “yes.” A creative brief is more than an outline for you and your client. It shapes and directs your creative work while enticing your clients and managing their expectations. A creative […]

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How Tribes Can Power Your Law Practice
ilawmarketing.com

The idea of a “tribe” is powerful. Who would not feel connected in a group of people tied together by common values, traditions or goals? Tribes have two distinct yet equally important roles to play in your law practice — particularly if you are a solo practitioner. First, connecting with the right tribe can help […]

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How Influencers Can Improve Every Step of Your Sales Cycle
ilawmarketing.com

It’s old news that influencer marketing can drive brand awareness and spike sales. But what makes this post stick out above any another marketing post about influencer marketing is that I’m about to dive in and explain how your brand can use influencer marketing tactics through the whole sales cycle and to improve customer experience. After […]

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