https://moz.com/blog/the-ten-types-of-content-that-work-best-for-seo-whiteboard-friday After analyzing hundreds of over the past few weeks, Rand has identified the 10 distinct content types that work best for SEO and classified which formats are suited for certain queries. In today’s Whiteboard Friday, he explains those content types and how to use them to satisfy searcher intent, match them to the right […]
It’s probably pretty clear to everyone that content marketing takes time, but there’s a common misconception in just how much time. In today’s Whiteboard Friday, Rand warns us of an overly optimistic mindset, and shows us how things really (usually) end up happening.
While over half of attorneys today are maintaining at least one blog for marketing or search engine optimization purposes, not everyone sees the virtues in continuing to blog. After you’ve maintained a blog for a year or more, you may be struggling to develop new content and you may be unsure of whether you’re still […]
If the last twenty years is any indication, the future poses significant challenges for marketers, especially in terms of content creation. From the mid-90s, when the internet was a novelty, to now, with our constant connection to technology, disruption has been the name of the game. Marketers have had to continually shift to keep up […]
You’re brilliant and creative with the best writers on your team. Do you really need to develop a creative brief? The short answer is “yes.” A creative brief is more than an outline for you and your client. It shapes and directs your creative work while enticing your clients and managing their expectations. A creative […]
The idea of a “tribe” is powerful. Who would not feel connected in a group of people tied together by common values, traditions or goals? Tribes have two distinct yet equally important roles to play in your law practice — particularly if you are a solo practitioner. First, connecting with the right tribe can help […]
The job of a content marketer is not to create content. If that sounds crazy, remember that everything can be content, so strictly producing it is almost a given at this point. With the insane amount of posts, articles, and videos that are being launched into the collective airspace of consumers on a second-by-second basis, […]