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Content Marketing

The Formula to Calculate Content Marketing ROI
ilawmarketing.com

  With content marketing becoming more and more ingrained in companies of all sizes and types, it’s only natural that executives are starting to increase scrutiny of content marketing budgets and expenditures. Like social media, content marketing is by no means free. As Charlene Li once said, “It’s not inexpensive; it’s just different expensive.” If […]

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81 Percent of Marketers Optimize Social Video for Mobile Infographic
ilawmarketing.com

  Much like the golden age of Hollywood, new advances in technology have cleared the path for today’s golden age of online video, empowering brands and small businesses alike to create video content like never before. However, unlike the 1930s, when new audio and filming improvements ushered us out of the silent film era, today […]

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Who Should Be in Charge of Producing Content?
ilawmarketing.com

  When it comes to creating content, most companies leave it entirely to a small team to manage everything. What those companies may not realize, though, is that there’s a two-in-one benefit that accompanies engaging your entire organization in the content creation process: Your content quality skyrockets, and so does employee satisfaction. At PowerPost, each […]

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5 Tips to Rebuild Your Content Strategy from Scratch
ilawmarketing.com

  Quality content has solidified itself as a key ingredient in today’s marketing mix. It’s getting harder by the day for businesses to thrive without a good strategy in place. In fact, studies have shown that roughly 75 percent of marketers are currently increasing their budget for content marketing. As effective as it can be for […]

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Here’s How Often You Should Post on Social Media
ilawmarketing.com

  Will Roe v. Wade be overturned? Will the United States bail on every international treaty to which it has previously signed? Will Nicolas Cage have a late-career resurgence? How often should I post to social media? These (among others) are the central questions of our time. You could fill Tom Brady’s trophy case with […]

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LinkedIn Long-Form Posts can Help Lawyers According to the Bigger Law Firm magazine
ilawmarketing.com

Tampa, FL (Law Firm Newswire) December 18, 2014 – Featured in the latest issue of Bigger Law Firm (BLF) magazine is a series of seriously helpful articles to help a busy law firm grab hold of new and promising developments. Find out how a law firm can maximize its exposure by using LinkedIn’s newest and […]

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Lawyers Should Blog to Stand Out Online
ilawmarketing.com

Lawyers should blog if they want to stand out from their competitors online, says Kevin O’Keefe, founder and CEO of LexBlog, a company which works with lawyers to develop their presence on the web. By sharing content online, lawyers can better showcase their knowledge, connect with others in their field, and ultimately become a thought […]

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