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Five Things That Slow Growth in a Law Firm
ilawmarketing.com

Many lawyers who own their own firms are frustrated by a lack of growth compared to other firms. I often hear “It’s too hard,” “That firm has a secret sauce,” “They get better cases” or “Law firms that grow quickly must be doing something underhanded.” None of that is true — except maybe the secret […]

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The Formula to Calculate Content Marketing ROI
ilawmarketing.com

  With content marketing becoming more and more ingrained in companies of all sizes and types, it’s only natural that executives are starting to increase scrutiny of content marketing budgets and expenditures. Like social media, content marketing is by no means free. As Charlene Li once said, “It’s not inexpensive; it’s just different expensive.” If […]

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Behold The Gettysburg Address Of Services Agreements: Can Lawyers Do The Same?
ilawmarketing.com

Seven score and fourteen years ago, Abraham Lincoln managed in a trim 274 words to pay homage to the soldiers killed on the Gettysburg battlefield and to convey the larger significance of preserving the Union and the principles of self-governance and equality upon which the country was founded. Yet somehow, most lawyers are unable to […]

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Who Should Be in Charge of Producing Content?
ilawmarketing.com

  When it comes to creating content, most companies leave it entirely to a small team to manage everything. What those companies may not realize, though, is that there’s a two-in-one benefit that accompanies engaging your entire organization in the content creation process: Your content quality skyrockets, and so does employee satisfaction. At PowerPost, each […]

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81 Percent of Marketers Optimize Social Video for Mobile Infographic
ilawmarketing.com

  Much like the golden age of Hollywood, new advances in technology have cleared the path for today’s golden age of online video, empowering brands and small businesses alike to create video content like never before. However, unlike the 1930s, when new audio and filming improvements ushered us out of the silent film era, today […]

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How to Avoid Asking for Business
ilawmarketing.com

I’ve finally figured out why so many lawyers want to know, “But how do I ask for the work?” It’s because the picture they have in their minds is a pretty darn scary one. It’s something like this: You and a former colleague are sitting together over coffee or lunch. You share stories about your […]

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5 Tips to Rebuild Your Content Strategy from Scratch
ilawmarketing.com

  Quality content has solidified itself as a key ingredient in today’s marketing mix. It’s getting harder by the day for businesses to thrive without a good strategy in place. In fact, studies have shown that roughly 75 percent of marketers are currently increasing their budget for content marketing. As effective as it can be for […]

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